Selling

Selling is a Price War and Beauty Contest with local competing properties.

Consult with an expert, local real estate agent like myself to ensure your house is priced competitively and well-staged. Why?

Selling is a Price War

 and 

Beauty Contest

 with local competing properties. Because while there are always three factors to getting a home sold—location, price, and condition—only two are under your control: price and condition. Of the two, which is more significant? 

PRICE. Remember that price will correct bad condition, but condition will never overcome a bad price.​ Hire Reed Sherman your Rocket Realtor to sell your property fast. 

Selling your Home?

Selling is a Price War and Beauty Contest with local competing properties.

List with me and you'll get professional photography to showcase your home that sets it apart from local competing properties.

According to the Wall Street Journal, listings of homes with photos taken by professionals have about 61% more views than listings without.

The four things that will get your property sold fast and for top dollar are:

  1. The RIGHT Agent
  2. The RIGHT Price
  3. The RIGHT Photos
  4. The RIGHT Marketing plan that includes online and traditional media.

 

According to research from the National Association of Realtors, 98% of home buyers who searched for a home online said photos were among the most useful features of real estate Web sites

Getting ready to get into the real-estate market? Most sellers today are nervous and unsure. They wonder: is taking a loss on our house inevitable?

The answer is no!

A strategic sales plan, coupled with a smart buy in your new location will ensure that you recoup the maximum value for your home.


Get your own

COMPARATIVE

MARKET

ANALYSIS

for your home

TODAY!

The market is changing rapidly.

Wonder what your home is worth today?

Is now a good time to sell?

Get your own Comparative Market Analysis (CMA) for your home today and find out. I'll pull information on 10 homes that have recently sold and are currently active to give you and idea what your home is worth.  Fill out all boxes and submit, and within 24 hours or less I'll have a comprehensive CMA of your home e-mailed to you. 

It's FAST. It's FREE. It's INFORMATIVE.

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Your Strategic Sales Plan

Consult with an expert, local real estate agent like myself to ensure your house is priced competitively and well-staged. Why? Selling is a Price War and Beauty Contest with local competing properties. Because while there are always three factors to getting a home sold—location, price, and condition—only two are under your control: price and condition. Of the two, which is more significant? PRICE. Remember that price will correct bad condition, but condition will never overcome a bad price.

Act fast. You’re in a race against time—the best price you’ll get in today’s market is the one you get now. If you wait, it will be lower. And every month the price on your home decreases, your costs remain the same. For example, Keller Williams research shows that sellers who listed their home at the price the agent originally recommended, sold the home 38 days faster. This is over a month of mortgage and tax payments! For a home that cost $200,000 at time of purchase, with 20 percent down and an interest rate of 6.5 percent, selling a month sooner results in a savings of $1101.31 for the mortgage alone, not including the taxes and insurance that the homeowner would be paying during this time.

Don’t worry about where the market has been, keep your focus on where it is going. The price your neighbor down the street got six months ago is not relevant in a market where your house is competing with others from all across town. Again, as your local real estate agent I will have the kind of long-term, wide-ranging data that will help you decide how to pinpoint your price with precision.

Your Guide to Selling Your Home

The Rocket Reed 14-Step Marketing Plan

Designed to capture the maximum exposure for your home in the shortest period of time, I'll implement my proven 14-Step Marketing Plan.

  1. Price your home strategically so you're competitive with the current market and current price trends.
  2. Stage your home to cast a positive light on the features most important to buyers: uncluttered rooms and closets, fresh paint and terrific curb appeal.
  3. Place "For Sale" signage, complete with property fliers easily accessible to drive-by prospects.
  4. Use an interactive voice response (IVR) system to provide free recorded information about your home 24 hours a day, seven days a week. Each caller's inquiry will be followed up with a personal phone call.
  5. Distribute "Just Listed" notices to neighbors, encouraging them to tell family and friends about your home.
  6. Optimize your home's internet presence by posting information in the Keller Williams Listing System (KWLS) as well as local and global MLS systems, including plenty of photographs and a description of your property.
  7. Hire a professional photographer to photograph your home, placing it on over 350 of the top real estate search engines and multiple Websites to attract both local and out-of-town buyers.
  8. Target your home in social media marketing, networking web and video with the use of Facebook, Twitter, Linked-In, YouTube, Vimeo and others. 
  9. Target my marketing to the top selling agents in our local community who specialize in selling homes in our neighborhood.
  10. Advertise with local internet search sites such as Craig's List and KSL. Creating new ads 2x per week so you stay on top the top pages.
  11. Proactively market within the relocation communities and preferred network programs to find out of state buyers.
  12. Create an Open House schedule to promote your property to prospective buyers and market those open houses.
  13. Target active buyers and investors in my database who are looking for homes in your price range and area.
  14. Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents who have visited your home.